Beliefs and Values
We live by them
Our Mission
We are committed to helping others build great businesses.
- as advisors
- as interim executives when needed
We also start and grow our own businesses.
In both cases, we live by the same core beliefs and values.
EJG 1995 Heerlen, the Netherlands
Core Beliefs
The nature of business is to create wealth.
- An effective business grows wealth energetically and efficiently.
- A good business does good things with that wealth.
- To be great, a business must be both effective and good.
The purpose of a business must be explicit and understood by all. Created wealth must be directed toward that purpose.
Core Values
Commitment to the business by every team member is essential. Commitment to family and others makes this sustainable.
Capability is strengthened, broadened and adapted to changing conditions through continual learning.
Action is driven more by belief in what we do than by artificial motivators.
Principled moral boundaries must guide all actions. There are no situational exceptions.